THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER SEGMENTATION IN MEETING CUSTOMER EXPECTATIONS
This study explored the role of customer segmentation in meeting customer expectations, with objectives to identify how segmentation improves customer targeting, assess its impact on personalized marketing efforts, and evaluate its effectiveness in enhancing customer satisfaction. A survey research design was employed to gather data from a broad sample, providing detailed insights into customer segmentation practices. Using Taro Yamane’s formula, a sample size of 340 respondents was selected from the banking industry in Lagos. The reliability coefficient score for the survey was 0.88, indicating strong reliability. Findings indicated that effective customer segmentation significantly improves targeting, personalization, and customer satisfaction. Recommendations include adopting advanced segmentation techniques and leveraging data analytics to meet customer expectations and enhance marketing effectiveness.
Related Project Materials
BACTERIA CONTAMINANTS ASSOCIATED WITH POULTRY FEEDS FROM THREE DIFFERENT COMPANIES
OBJECTIVE OF THIS STUDY:
The objective of this study is to ascertain the microbial safety of commercial poultry feeds pr...
CAUSES OF DOMESTIC VIOLENCE AND ABUSE AGAINST WOMEN AND ITS EFFECTS ON FAMILY RELATIONSHIP IN FOUR SELECTED LOCAL GOVERNMENT IN NIGERIA
EXCERPT FROM THE STUDY
There is no universally agreed notion of what constitutes violence against women. In other words,...
SOME PHARMACOLOGICAL PROPERTIES OF METHANOL EXTRACT OF ANISOPUS MANNII N.E.Br (ASCLEPIADACEAE) IN ALLOXAN-INDUCED HYPERGLYCAEMIC WISTAR RATS
ABSTRACT
Diabetes mellitus is a metabolic disorder that affects carbohydrates, lipids and proteins resulting in sustained hyperglycaemia...
THE ROLE OF FINANCIAL MANAGEMENT IN THE SUSTAINABILITY OF NON-PROFIT ORGANIZATIONS
Abstract: THE ROLE OF FINANCIAL MANAGEMENT IN THE SUSTAINABILITY OF NON-PROFIT ORGANIZATIONS
This research explores the critical role of...
PHYTOCHEMICAL AND ANTIMALARIAL STUDIES OF THE LEAVES OF UVARIA CHAMAE P.BEAUV. (ANNONACEAE)
ABSTRACT
Uvaria chamae P.Beauv. belong to the Annonaceae family of flowering plants. It is distributed in the savannah and secondary fore...
THE ROLE OF MASS MEDIA IN PROMOTING ANTI CORRUPTION CAMPAIGNS
Abstract
The study examines the role of mass media in promoting anti corruption campaigns in Nige...
ASSESSMENT OF MOTIVATIONAL FACTORS AND THEIR IMPACTS ON EMPLOYEE'S COMMITMENT
BACKGROUND OF THE STUDY
No matter how organized a business organization is, most of the problems faced...
DEPRIVATION OF WIDOWS INHERITANCE RIGHT BY THEIR HUSBANDS RELATIVES: A SURVEY OF ITS IMPACT
BACKGROUND OF THE STUDY
A lady whose spouse has passed away is known as a widow (Catherine Soanes 2001). Widowhood is th...
A SURVEY OF INDISCIPLINE AMONG STUDENTS IN PUBLIC SECONDARY SCHOOLS: ITS EFFECTS AND CAUSES
BACKGROUND STUDY
Mbiti (2007) describes discipline as a moral aptitude or tendency that, when imprinted...
WOMEN EMPOWERMENT IN NIGERIAN POLITICS: (CASE STUDY OF UDI LOCAL GOVERNMENT AREA)
Abstract
This study or research on women empowerment in Nigerian politics is divided into five (5) chapters. The first chapter is on the...
